Marketing Analytics Analyst (Los Angeles)
Date: 2012-05-02, 5:51PM PDT
Reply to: kkggt-2992957705@job.craigslist.org [Errors when replying to ads?]
Marketing Analytics Analyst
POSITION SUMMARY: Decurion Management Company, the management company for Pacific Theatres, ArcLight Cinemas and Robertson Properties Group is looking for a Marketing Analytics Analyst. The Marketing Analytics Analyst is a collaborative business partner supporting Decurion's marketing analytical and strategy needs. The position involves analyzing data to generate insight and action that will drive significant financial results across Decurion's businesses, with a primary emphasis on our Theatre business, focusing on analytics that yield the insights required to optimize multi-channel marketing efforts. The position is not strictly technical, but deeply analytical and calls for a genuine investigative approach to data-driven inquiries which test hypotheses, build collective intelligence and drive results. NECESSARY EXPERIENCE:
- Experience deriving insight and positive return on investment from large, complex data sets from web, social, email, loyalty and CRM. Experience with tools such as Google Analytics, Adobe SiteCatalyst, etc.
- Success in using marketing analytics techniques such as regression analysis, marketing segmentation, cluster analysis, predictive analysis, attitudinal/motivational analysis, concept/copy testing, marketing mix, and ROI measurement. Experience with SEO modeling would be a plus.
- Broader financial competence. Desirable experience would include: - Creation and management of financial analysis models, including valuation models - Ability to identify and clearly articulate business risk and appropriate risk management strategies - Ability to define and structure, as well as analyze issues (e.g., by using issue tree and decision tree frameworks) - Ability to communicate and partner across all levels of an organization to create strategic business plans and objectives - Bachelor's Degree in Finance, Marketing, Analytics, or other related areas
- Location: Los Angeles
- Principals only. Recruiters, please don't contact this job poster.
- Please, no phone calls about this job!
- Please do not contact job poster about other services, products or commercial interests.
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