Kamis, 26 April 2012

Summer Internship: Toy Marketing + Trends (Gardena)

Summer Internship: Toy Marketing + Trends (Gardena)

This is a ten-week paid internship. We're seeking a marketing-minded student or graduate with a passion for education, toys, games and new media. ...a love of trends and design is a plus!

Experience and Capabilities
- Ability to research trends and make relevant interpretations creative but actionable recommendations
- Understanding and active user of social media platforms (Facebook, Pinterest, Twitter, YouTube, blogs, vlogs, and various other online communities)
- Interest in consumer buying behaviors
- Interest in toy, educational, or children's product space
- Strong writing presentation skills

Summer Project Scope
Research toy and play trends including digital media, apps, and crossover products and provide PD Marketing teams with suggested new product focuses or tie-ins.
Research online marketing trends (social, search, product reviews, videos, brand evangelists, etc.) and make recommendations to Sales, Marketing PD teams on where to focus, ways to cut through the clutter and how to better leverage these trends in our business and capitalize on others doing our promotion work for us.
Research kid family trends and provide Sales, Marketing, Design PD teams with a trend report and actionable integration of those trends into our current business--everything from the design development of our products to the marketing promotion of our brand.

  • Location: Gardena
  • Compensation: $13.50 per hour
  • This is an internship job
  • Principals only. Recruiters, please don't contact this job poster.
  • Please, no phone calls about this job!
  • Please do not contact job poster about other services, products or commercial interests.

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